Content is one of the most important parameters for better search engine results.

Google’s goal is to find its visitors quickly and easily, quality results for what they are looking for. By continuously improving its algorithm in this direction, Google keeps its visitors satisfied and never loses its credibility.

A few years ago, it became known that one of the most important parameters of Google’s secret algorithm for ranking organic results is the good content of a website.

What we call “good content”?

The term “good content” depends on various parameters. If it could be defined in one sentence, we would say that “good content is original, fresh, adequate, qualitative and related”.

But let’s see what we mean by each of the above words:

So, your website to go up high in Google’s organic score should have original content. This is the content that is written for the first time exclusively for your own site and is neither a translation of foreign content nor a copy of another site.

In fact, Google has special algorithms that understand if the content of a web page is translated or copied. If it finds this, it degrades the page by lowering it.

Fresh content is duly appreciated by Google. Fresh, as the word suggests, is the new one, which is often refreshed. Google “requires” websites to change their content frequently, publish new texts, up-to-date articles to satisfy their visitors.

The content of a web page must be sufficient. The site must have enough text and images.


Quality content refers to the various features that make it useful and enjoyable to the reader, such as comprehensible language, correct spelling, correct structure, and cross-referenced information.

Finally, your content must be in tune with the searches of your potential customers. This does not mean that your articles must be directly related to what you are selling.

For example, you sell sports shoes. Your blog does not need to contain only articles for shoes, such as fashion trends, the right shoe selection, etc. The public interested in buying sports shoes may love jogging. This means one of his searches on Google may be “the best places to joggle in Athens”. If you have such an article, the relevant audience will literally fall on you. So, he’ll see your shoes and … where you know, he can buy. So when we talk about relevance, we do not mean just the relevance to the product but also the potential searches of our customers.

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